1/3 concentrated means that our powder detergents are now offered in a concentrated formula with outstanding performance at 1/3 less per dose. This allows the same number of loads in a detergent carton that is smaller.

Yes, our concentrated powder laundry detergent products were completely reformulated. In fact, in the US, our new concentrated Tide traditional top-loader formulas provide even better stain removal performance than before and our new concentrated Gain formulas offer more freshness than before.

Yes. For example, the new 80 load carton that is 1/3 concentrated does the same number of loads as the previous 80 load carton of non-concentrated product. The difference is that the new P&G concentrated formula is more efficient, allowing for a smaller package that is both convenient and is a right step for the environment.

We use a non-chlorine bleach along with a unique bleach activating system we developed for Ultra Tide HE plus Bleach. This system gives Ultra Tide HE plus Bleach its effective, color-safe bleaching performance.

Yes. The bleach in Ultra Tide HE plus Bleach is a special, oxygen-based bleach, not chlorine bleach. Therefore, it does not affect the colors or fibers of your fabric like chlorine bleach can. This special bleach also helps to remove tough stains.

Both products are designed to deliver outstanding stain removal and whitening. Ultra Tide HE plus Bleach Powder is a non-chlorine bleach with a bleach activator. Tide Liquid plus Bleach Alternative contains special ingredients to whiten clothes as an alternative to bleach.

Yes. If you want to use chlorine bleach, you should add it to the bleach dispenser in the washer or 5 minutes after the wash cycle begins. However, we don't recommend adding chlorine bleach to Ultra Tide HE plus Bleach because it deactivates the color-safe bleach in this detergent.