This product gives you the same cleaning power you expect from Tide, but with an added freshness benefit. In addition to targeting and helping to remove tough odors, Tide plus Febreze Freshness offers improved freshness that lasts all day long.

Our Tide plus Febreze Freshness formula now contains renewing scent technology that releases freshness as you move. This helps keep your fabrics smelling fresh all day long.

Both products provide excellent cleaning and stain removal.

Tide plus Febreze Freshness is about 20% more concentrated than before. So you get the same great cleaning performance as before, but with more loads per bottle.

Yes the cap is slightly taller on the Tide plus Febreze Freshness bottles. Consumers told us that the fill lines in the measuring cap are difficult to see. So we re-designed it so that the fill lines are more obvious and easier to read. In the process, the cap was made slightly taller.

"Spring and Renewal" Tide perfume has some of the same scent characters as the Febreze Downy and Bounce scents.

We would not expect to see white specks in the product however under certain conditions it may be possible that they could appear; the cleaning performance and long lasting freshness would not be affected.

Our Acti-Lift formula is designed with ingredients to help provide deep cleaning of fibers, break-up dry stains, and provide a whiteness boost. Soon, you will find it in place of your current Tide when you shop.

No. Like all Tide products the Acti-Lift formula is extensively tested to ensure that it’s safe for all machine-washable fabrics.

Yes, there are HE versions of many of your favorite Tide varieties including Tide with Bleach Alternative, Tide Coldwater, Tide with a Touch of Downy, Tide plus Febreze Freshness,  and Tide plus Febreze Freshness Sport.

Yes, Acti-Lift can be used with laundry additives such as bleach and laundry boosters. As always, be sure to read instructions before using additional products.

Absolutely; Acti-Lift is suited for both.

Acti-Lift can be used on all washable fabrics.  As always, for best results, please be sure to read you garments care label instructions.

Yes, our packages are recyclable and in fact, all Acti-Lift bottles have been made from 25% or more post consumer recycled plastic.